Another day of Rio Innovation Week, and more news here. This time, about the Globo, which is present at the event, participating in essential discussions for market development, anchored on the theme of technology and innovation, from Plim to Play. Mediating debates, integrating conversations and presenting cases With varied applications in its broad portfolio, the broadcaster shows, in one of the largest technology, innovation and business meetings in Latin America, how it is in constant movement, putting technology at the service of content, talent and Brazilian stories.
The highlight of the program will be the panel Towards the Future: how Globo uses generative AI and other innovations to transform the media industry. With the help of Gabriela Prioli and Leilane Neubarth, and the participation of executives Manoela Zozimo, Andressa Maddalena, Ana Eliza and Carolina Duca, the panel will bring what is already being done by the company in terms of content innovation, consumer knowledge and its vision of the future of TV Brazilian (TV 3.0). All of this is based on the use of AI in its content, products and services, in addition to its impact on the personalization of experiences and narratives for advertising and the revolution in interaction with open TV. The broadcaster’s Director of Strategy and Technology, Raymundo Barros, closes the talk.
Bringing a look at ethics under artificial intelligence and how this technology came to change the way we deal with others and the world, the LED Light in Education Movementa Globo initiative e Roberto Marinho Foundation which maps and recognizes innovative practices in education, presents the table We need to talk about ethics. What are the impacts of AI on the future of society? The debate will be led by Guilherme Guedes, presenter of Multishow.
Speaking of which, Multishow and Globoplay join the panel Who knows, maybe do it live?. Mediated by Juliana Costantini, manager of Musical Content for Paid Channels and Digital Products and Services at Globo, the panel welcomes presenters Chinana, Ded Teicher, Guilherme Guedes and Laura Vicente for a chat about the experience in major live broadcasts of shows and festivals. They will discuss the relevance of live broadcasts in an era of fragmented attention, highlighting Multishow and Globoplay as references in the coverage of these major events, democratizing the experience for the greatest number of people.
Globo will also count on the participation of talents and executives at several tables at Rio Innovation Week. Globo’s head of Digital Products, Thasa Coelho, shares her vision and experience on how to communicate, engage and entertain on different platforms on the panel The future and present of communication. Rafael Sbarai, head of Product at Cartola Express, talks about Cartola on the panel The success of the fantasy games in sport. J the presenter Luciano Huck be the protagonist of the panel How the democratization of technology and innovation can influence entrepreneurshipwhich will be mediated by journalist Andria Sadi.
A GloboNews It will also have its own stand and will provide journalistic coverage, bringing information from the main panels of Rio Innovation Week until next Friday (3).
Want to know more? Check out the station’s full schedule below.
Panels and discussion tables
04/10
Nelson Motta: A life made of music
Moderation: Guilherme Guedes (Globo Journalist) | Guests: Nelson Motta
Lagoa Stage, 2pm
Social Networks and the effects on democracies: disinformation and political mobilization
Moderation: Marcelo Lins (Globo Journalist) | Guests: Francisco Bosco (Philosopher, Writer and Presenter) and Tatiana Roque (Professor and Secretary of Science and Technology in the city of Rio)
Impact for Change, 15h
The Future and Present of Communication
Moderation: Ricardo Moreno (Founder of Summer Hunter) | Guests: Thasa Coelho (Head of Globo Digital Products), Andr Carvalhal (Writer and Communicator) and Wesley Andrade (Photographer)
Palco Music, 16h
05/10
How the democratization of technology and innovation can influence entrepreneurship
Moderation: Andria Sadi (Globo Journalist) | Guest: Luciano Huck (Presenter Globo)
Plenria, 10h
Going forward: The future of careers
Moderation: Roberto Kovalick (Globo Journalist) | Guests: Ediana Avelar (Adjunct Professor at UVA, UNISUAM and Plene mentor) and Fernanda Martinez (System Therapist and Professor)
Lagoa Stage, 11am
Who knows, maybe do it live, via Multishow and Globoplay
Guests: Ded Teicher (Presenter, Singer and Composer), Laura Vicente (Globo Journalist), Guilherme Guedes (Globo Journalist), Chinana (Singer, Composer, Presenter and Writer) and Juliana Costantini (Music Content Manager for Paid Channels and Products and Digital Services)
Cinema Stage, 2pm
Towards the Future: how Globo uses generative AI and other innovations to transform the media industry
Guests: Manoela Zozimo (Dramaturgy Coordinator) and Gabriela Prioli (GNT and Podcast Presenter), Andressa Maddalena (Head of Corporate Strategy, Strategy and Data Governance) and Leilane Neubarth (Globo Journalist), Ana Eliza (Senior Regulatory Manager in the area of Strategy and Technology), Carolina Duca (Head of the Telecom team) and Raymundo Barros (Technology Director)
Plenria, 17h
06/10
LED Movement
Moderation: Guilherme Guedes (Globo Journalist) | Guests: Zulu Anpuka Tupinamb (Technoshamanist and entrepreneur), Bianca Kremer (Digital Rights Researcher) and Ligia Zotini (Researcher and Futures Thinker)
Plenria, 12h
Expanding Technology Circles Gender and Racial Inclusion as a Business Imperative
Moderation: Lilian Ribeiro (Globo Journalist) | Guests: Graa Machel Mandela (Politician, Activist and living member of Nelson Mandela) and Luana Gent (Adviser on the Economic and Social Development Council of the Presidency of the Republic, Writer and President of the Instituto Identidades do Brasil)
Plenria, 13h30
The Success of the Fantasy Games Industry in Sports
Moderation: Fernando Patara (Partner Arena Hub) | Guests: Rafael Sbarai (Head of Product at Cartola Express) and Barbara Teles (Lawyer at Rei do Pitaco)
Arena Hub, 14h
Talk Rodolfo Medina Rock in Rio e The Town
Moderation: Laura Vicente (Globo Journalist) | Guests: Rodolfo Medina (President of the Dreamers Group)
Lagoa Stage, 2pm
Follow Adnews on Instagram,LinkedIneThreads. #WhereTransformationHappens
