The campaign, created by Africa Creative, will feature media, out of home and conversations on social media
Hemmer announced the launch of its first national campaign, entitled ‘Hmm Hemmer’.
The piece, created by Africa Creative, aims to expand consumption occasions for the Kraft Heinz brand and expand distribution to all regions of the country.
“We see this new moment for Hemmer as an opportunity to bring a different perspective to the segment, understanding the real habits of Brazilians and delivering communication that puts the consumer at the center of the conversation”, stated Carol Patrocinio, Creative Director for Africa.
The communication will begin to be released during Oktoberfest, which will feature Hemmer as the official sponsor of the German party. The campaign will last until the end of the year and will feature out-of-home media in the main regions of the country, in addition to digital conversations with a team of influencers and micro-influencers.
“We are proud of all the work done so far, but we felt it was time to take a bigger and more confident step to show the full power of Hemmer. These are the first of other even bigger steps we want to take”, added Luana S, Manager of Hemmer Marketing.
