Campaign will focus on pillar S of the ESG acronym and aims to raise people’s awareness of topics such as employability and education of the PCD population
AACD Teleton has started its 2023 campaign. This year, the 26th edition will have the theme “Teleton, building futures”, focusing on pillar S of the ESG acronym, and is expected to raise the highest income in the program’s history, R $35 million. The program will be shown on November 10th and 11th, on SBT.
The focus of the Telethon will be to raise people’s awareness of topics that go beyond the treatments offered by the AACD, such as the employability and education of PWDs in the country, in addition to also addressing the drop in vaccination coverage in the country.
“We are at risk of having polio cases again in Brazil. We have had a general drop in vaccinations and we have to combat this. We need to work on education, employability of the PWD population and vaccination coverage in Brazil”, explained Dr. Alice Rosa Ramos, superintendent of Assistance Practices at AACD.
This year’s campaign will feature the messages “donate to educate”, “donate to educate” and “donate to include” and will star three AACD patients, each with a disability treated by the association.
The piece shows how people’s donations helped in the treatment of both themselves and other children who are treated daily in AACD hospitals.
There is no inclusion, employability, education and accessibility for people with physical disabilities if there is not first a quality rehabilitation process. And for this to happen, the campaign is fundamental, because by reaching the goal we are able to maintain the standard of quality and quantity of services we provide, stated Valdesir Galvan, CEO of AACD.
Among the partners of this year’s AACD campaign are 3 Coraes, Assa, Bigfral, Bradesco, Brasilcap, Caedu, Droga Raia, Drogasil, Turma da Mnica Baby, Avenuda, iFood, Nivea, Riachuelo, Sodi Doces and Uninassau. Commercial support was provided by JCDecaux, RS Mdia and SBT.
“We would like to propose that the Telethon is discussing the impact beyond health. This is the starting point and an opportunity to bring companies and people together in favor of the PWD population. We believe that companies can include in their ESG theme the impact they provide to our patients through the campaign”, explained Edson Brito, superintendent of marketing and institutional relations at AACD.
This year, in addition to the godparents Eliana, Celso Portiolli, Daniel and Masa Silva, the campaign will also feature two new ambassadors, influencer Virgnia Fonseca and Estdios Flow, who will be responsible for spreading the Telethon 2023 message on social media.
Among the artists confirmed for the 2023 program are Adriane Galisteu, Luciana Gimenez, Sonia Abro, Aline Barros, Gustavo Mioto, Joo Gomes, Lexa, Marvvila, MC Daniel, Priscila Alcntara, Sarah Beatriz among others. There will also be the participation of influencers such as Carlinhos Maia, Gkay, Lucas Guimares, Tirullipa and Viih Tube. Furthermore, the campaign will also feature the release of the song “S o Amor”, sung by Gloria Groove and Preta Gil.
“Every year, we seek to bring the commitment of artists who are willing to give their talent and time in favor of a campaign that impacts the lives of thousands of people. The diversity of musical styles, stations and media in which they operate is as broad as usual. You can expect many surprises on stage, from start to finish, explained Norma Mantovanini, director of the Teleton television program.
In 2022, the fundraising target was R$30 million, but this amount was exceeded and the campaign managed to raise R$34 million, an amount that made 270,000 services possible throughout the year.
