The campaign is signed by Cheil Brasil and will be published on digital media
Samsung announced the launch of a campaign that aims to take advantage of the end of winter to promote its WindFree air conditioning line.
The piece, designed by Cheil Brasil, highlights the advantages of the product and the convenience it provides for the customer, such as controlling expenses, temperature and wind.
In this new campaign, our objective is to show that it is possible to have more comfort at home without worrying about the air conditioning becoming the culprit on your energy bill, for example. We want to highlight how much we have advanced in technology in this segment, which is so necessary in tropical countries like Brazil, said Thiago Cesar, marketing director of the Consumer Electronics division at Samsung Brazil.
The campaign is an adaptation of a global campaign and will be promoted on digital media.
