The net Pointone of the Group’s flags Casas Bahia, was a sponsor of the MemeAwards 2023, an award considered the biggest celebration of memes in the world. Held annually since 2020, the event organized by Flocks chose the biggest names and jokes that took over social media this Tuesday night (3), with a presentation by Diogo Defante and live broadcast on social media.
For the third consecutive year, Ponto supports the event, in an effort to expand the relationship with the young public and the national community of creators of memes.
Pin is the undisputed king of the internet in Brazil, and it is with great enthusiasm that we are present, for another year, at this epic party. Memes are the foundations for our content. Through them, we create connections with our Pinautas, the name given to Pin fans on social media. It’s an honor to be part of the MemeAwards, and we’re super excited about this universe of possibilities. We are talking about the internet elitehighlights Leandro Venturinelli, Marketing coordinator at Grupo Casas Bahia.
O Pin, brand persona do Ponto, even participated in the award ceremony in the category Best Community, which included important competitors in the sector. In partnership with the Pullse agency, during the broadcast of the delivery ceremony, the brand also carried out special actions and exclusive offers, in addition to extensive publicity on its social networks. Currently with more than 163 stores in the Southeast, South and Central-West regions, Ponto is one of the leading retailers in the market in Brazil.
O MemeAwards rene creators and communities, seeking to stimulate creativity and celebrate the world of memes, rewarding those who stood out the most during the year. The 2023 winners were awarded live in So Paulo (SP), at the headquarters of Meta, in an event with musical performances, attractions and surprises. The winners of 14 categories were announced, chosen by the technical jury, popular vote and social media.
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