The project, created by Leo Burnett TM in partnership with ABAP, included the participation of national artists
Violence committed against women is among the main causes of death in the world and statistics show that this type of violence has increased significantly in Brazil. In 2022, the country registered more than 640 thousand cases in this regard.
With this scenario in mind, the National Justice Council (CNJ) presented the “Cartoons Against Violence” campaign, created by Leo Burnett TM with the support of the Brazilian Association of Advertising Agencies (ABAP) and at no cost to the public coffers. The cartoons and comics aim to raise debates on the topic and influence people to fight against machismo.
Advertising is a powerful tool for transformation, education, information and entertainment, and will always evolve as new technologies and society itself transform. ABAP is honored to support the CNJ in tackling a critical and still latent problem in the country, said Marcia Esteves, president of ABAP.
For the illustrations, the CNJ invited national artists to question behaviors, addressing the different forms of violence against women. In addition to the cartoons, the campaign also has a website that provides public information such as reporting channels and legislation on the subject.
The arts began to be published in the media this Wednesday (4) together with a series of partners such as Marie Claire and Claudia magazines, newspapers such as Folha de S.Paulo, Valor Econmico, O Globo, media partners Out Of Home, Busdoor companies, portals, among others. The project will end on the International Day to Combat Violence Against Women (25/11).
Brazil has several urgent issues to be worked on. Fighting violence against women is one of them. This project has the importance and size necessary to make society rethink its values. It is an honor for Leo Burnett TM to be together with CNJ and ABAP on this project, said Marcelo Reis, CEO and CCO of the agency.
The project was presented by the president of the National Council of Justice (CNJ) and the Federal Supreme Court (STF), Lus Roberto Barroso, on October 4, in a plenary session of the Supreme Court.
