The company has the right to a logo in the program and product placement
ESPN announced its new partner for the Conmebol Libertadores post-game lives, Mastercard. Now, the company joins Betano and will contribute to the programs shown on the broadcaster’s YouTube channel.
The post-game lives are presented by Eduardo de Meneses, with the participation of the channel’s commentators who analyze the best moments of the games shown on ESPN.
Starting with the Libertadores semi-finals and also the South American semi-finals, the lives will gain the presence of MasterCard in all broadcasts on YouTube. The brand has the right to a logo in the program and “product placement”. In addition, the company also prepared special actions to carry out with ESPN presenters.
Both Betano and MasterCard, in addition to their presence on YouTube, also have commercial deliveries on ESPN’s social networks.
