A decade ago, it was not possible to imagine such a striking presence of artificial intelligence in everyday life, as is the case today. And among so many tools that use this technology, the platform Canva has just presented a solution with ten new interoperable products with a simple interface, called Magic Studio. The set of tools celebrates the platform’s 10th anniversary, and aims to democratize visual communication for the majority of users who do not have professional skills.
With a focus on simplifying complex things, Magic Studio was built for the 99% of users who have no training in the complex universe of design. This launch marks the beginning of an exciting new chapter as we strive to empower more than 150 million individuals and thousands of businesses to unlock their creativity and achieve their goals, says Canva co-founder and CEO Melanie Perkins .
Magic Studio is the first set of AI tools built on proprietary models, in partnership with industry leaders, through its rapidly growing ecosystem of applications. The new feature capable of accelerating the creative process, producing initial drafts and automating tasks without affecting the quality of the final product. Discover all the new features launched within the tool below:
Magic Switch
An instant conversion of designs into various formats, which allows you to transform a presentation into an executive summary or even create a blog post from a blank sheet of paper, with the possibility of translation into different languages.
Mdia Mgica
Imagine creating photos or videos by simply typing text describing exactly what you need? This is exactly what the tool accomplishes, through a prompt(term used to refer to the insertion of information to execute a command) or image, with the support of Runway AI technology.
Brand tone of voice
The Magic Write voice assistant has been enhanced to make it easier to write in the user’s branded tone of voice in any design or document.
Magical Transformation
Instantly transform and enhance words and shapes with new colors, textures, patterns and styles with one command.
Magic Catch
Selects and separates any object from a photo, allowing it to be edited, repositioned or resized.
Magic Expansion
Enhances enlarged images or transforms a vertical photo into a horizontal one, recovering what is outside the frame.
Non-Canva AI Apps
The Canva Apps Marketplace brings together the industry’s leading AI-powered design and productivity tools in one place, enabling access to resources from global AI leaders such as Dall-E, Images by GoogleMurfAI, Soundraw, among others.
The solution has 10 tools based on artificial intelligence. (Photo: Disclosure/Canva)
In addition to Magic Studio, other resources such as the Visual Suite, aimed at companies, and new marketing tools were launched during Canva Create, in March this year.
Another new feature was Canva Shield. As a solution that combines privacy and protection controls, it was designed to provide security to teams and organizations when creating content. Team administrators have full control over how Magic Studio products are enabled and used in the workspace, and can switch features based on employees’ roles at any time.
Driven by numerous improvements to the platform and the proliferation of visual communication at work, more than 65 million new users started using Canva last year, a milestone that previously took the company eight years to reach. Currently, the company has surpassed $1.7 billion in annual revenue, serving 16 million paying subscribers and more than 150 million users worldwide.
A compensation program for creators
Canva also announced a compensation program for creators, recognizing the importance of these professionals. He plans to invest US$200 million in content and royalties of AI, to be paid by the Canva creator community over the next three years. This compensation program will go to Canva Creators who agree to allow the use of their content to train the company’s AI models.
The platform further emphasized its commitment to transparency, offering designers the option of not allowing their data to be used for training. Those who choose to train AI models with your content will receive an initial payment followed by an ongoing monthly payment.
The company believes that the future of design will be a combination of human creativity and innovation in artificial intelligence, ensuring that its tools based on this technology are aligned with the ideals of transparency and ethical practices.
Canva is focused on democratizing design in the workplace and has experienced significant growth in its adoption as a visual communication tool in the corporate environment. Big companies like FedEx,StarbucksColgate-Palmolive,Zoom and Reddit already rely on the platform as their preferred visual communication tool.
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