Campaign, created by GALERIA. ag, wants to show that there is always a McDonald’s open
McDonald’s presents the “Mqui na Madruga” campaign, which seeks to reinforce that there is always a Mqui nearby, just stop by the Mqui Drive or go to the McDonald’s app and ask for McDelivery.
“We are always looking at how to make it easier and faster to have the sandwiches that everyone loves, what everyone wants after a show, party, or a get-together at home with friends. As we said in this campaign, the night only ends after Mqui”, explains Srgio Eleutrio, marketing director at McDonald’s in Brazil.
Produced by Hungry Man and Loud+, the two 30″ films will be broadcast on open and closed TV. The first premiered last Thursday (5/10), during the break of the six o’clock soap opera on TV Globo. The campaign also includes outdoor media, social networks, influencers and digital.
“Who has never left the list with that desire to go to Mqui? It was with this in mind that we decided to show in this new campaign, working on this truth about McLovers in a fun way and reinforcing two important Mqui channels: the app and Drive”, explains Guzera , Creative Director of GALERIA .ag.
