Perdigão started its traditional Christmas campaign, this time with the aim of showing that “Chester Perdigão has the power to make Christmas happen”. The campaign counts on the presence of Ivete Sangalo, who is an ambassador for the brand, along with her family, who participate in the film produced for the project.
The campaign was produced by DPZ&T and aims to reach different audiences, being aimed both at open television and the internet. In the video that gives face to the action, a family celebrating their Christmas Eve together. The family creates its own celebration, with Chester Perdigão at the table.
Check out the video that marks this year’s Perdigão Christmas campaign:
It is important to mention that the work of the “Perdigão has the power to make Christmas happen” campaign complied with the proper safety protocols. All precautions were reinforced throughout the recording against Covid-19, which are still essential.
Additionally, as part of the DPZ&T campaign, a number of well-known names from Ary Fontoura to Claudia Leitte will prepare their own Chester recipes. Influencers and artists should share the step-by-step preparation of the dish on their social media.
Luciana Bulau, executive manager of Perdigão, commented on the campaign:
“We believe that this will be the Christmas of the reunion. Brazilians are returning, with care and little by little, to their routines, reuniting with family, friends and resuming life under a new perspective. For this reason, nothing more fair than creating a campaign that celebrates this moment of union with our ambassador Ivete Sangalo, showing that there is nothing better than eating with those we love on one of the most special dates of the year.”
Felipe Gall, the creative director of DPZ&T also spoke a little about the action:
“Chester’s flavor brings that Christmas feeling wherever you are. It was great to have Ivete having her first Christmas with Perdigão alongside her family, as Chester is synonymous with eating with those we love the most. It is for all of this, for this flavor, for this real feeling, that we show in the campaign that Chester Perdigão has the power to make Christmas Happen”
To celebrate Chester Perdigão as synonymous with Christmas for over four decades, the brand has a line of commemoratives. Among them, new packages with illustrations inspired by gift ribbons that refer to the Christmas universe, reinforcing Chester as a true Christmas present.
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