The play, created by Pan Square, has the motto “Stop, think and Pan” and will be broadcast in multiple media, such as TV, OOH, digital and cinema
Banco PAN presented its new campaign that aims to present the institution as a partner to the public.
The play, released last Sunday (8), stars the actress and bank ambassador, Bruna Marquezine, and the advisory member of the Board of Directors and the Marketing Committee, Luciano Huck, who tell of their trajectories and the impact of the choices they make. they have had throughout their lives.
The communication with the motto “Stop, think and Pan”, signed by Pan Square, the Dreamers Group hub created to serve the financial institution, shows the child actress at the beginning of her career until the present day. J Luciano goes back to his 19th birthday, when he decided to leave law school to pursue a career as a presenter.
“The campaign reflects Pan’s new brand moment. We are ready to go beyond offering credit and be an ally to the customer, both in their daily lives and in achieving their dreams. We use AI to bring experiences into the film of our partners. We are ready to be more and more than a bank”, explained Bruno Campos, executive superintendent of Marketing at Banco Pan.
The campaign will run across multiple media, including TV, OOH, digital, cinema and social media.
“Bruna and Luciano have had moments in their lives where they needed to stop, think and make a decision, act. It was with this real-life insight that the brand ambassadors, and almost all of us, went through, that we decided to illustrate this new positioning of the brand. bank”, highlighted Marcello Noronha, executive director of Creation at PAN Square.
