O Boticário perfume campaign focuses on Generation Z
Egeo Blast, a new fragrance line, presents the “bad influencers” Cherry and Pina. The characters, who make evil stay in the air, take shape like cherry and pineapple, the funny ingredients that make up the new fragrances Egeo Cherry Blast and Egeo Pina Blast, designed for Generation Z.
Created by AlmapBBDO, the campaign comprises a multiplatform strategy, with a massive presence in the digital environment, three films, materials for social networks and points of sale.
The films are live on Facebook, Instagram, Twitter, TikTok and Twich, bringing Cherry and Pina to life on social media and interactive characters.
In the pieces, Cherry and Pina – animated by creators Fernanda Schneider, like Pina, and João Pedro, like Cherry – appear influencing young consumers to do small “evil” and “darings”.
Datasheet:
Advertiser: The boticario
Agency: AlmapBBDO
Qualification: Aegean Blast Evil is in the air
Product: Aegean Blats Cherry and Pina
CCO: Luiz Sanches
creative executive director: Ham
creative direction: Fernando Duarte, Henrique Del Lama,
Creation: Charles Faria, Giovanna Fogaça, Lucas Witter, Renan Molin
Audiovisual production: Vera Jacinto, Diego Villas Boas, Aline Silva
Service: Camilla Massari, Daniela Teixeira, Rodrigo Lemos, Roberto Fernando Santos, Michael Goes, Lavinia Salles
Planning: Rita Almeida, Daniela Ferrari, Maria Eduarda Menezes and Giovana Schiavon
Media: Suellen Kiss, Everton Maciel, Sharon Valle, Thiago Gonzales, Enzo Santos
Digital Production: Lilian Cavalini, Otávio Muniz.
Art Buyer: Tereza Setti
Graphic Producer: José Roberto Bezerra
Film producer: ÇA Va Arts and Productions
scene direction: Himalayas
Photography direction: Felipe Meneguel
Assistant director: Barbara Aranega
executive direction: But Zanetti
Service: Krika Buto
Production Coordination: Suyan Mariotti
Production Direction: Lucas Fiori
Producer: Lucas Almeida
art direction: Keo e Raw
Costume: Karina Kohatsu
Make: Marcelo Brito
Post production: Ça Va Arts and Productions
Post production coordination: Rodrigo Vidal
Montador: Diogo Azuma
finalization: Rodrigo Vidal and Diogo Azuma
Motion e compositing: Daniel Rotatori
Color: Acauan Shepherd
Producer: Cristiano Pinheiro
Creation: Tony Berchmans
Service: Ale Pais, Lili D. Aragoni and Fernanda Garroux
Coordination of production: Juliana Pontes and Paula Pedroso
finalization: Gustavo Guanaes, Fernando Martinez and Vitor Costa Cruz
Approval: Alexandre Bouza, Renata Gomide, Marcela De Masi, Marianah Mikosz, Fabricia Zamataro
