Each company will have a 50% stake in the new company, called Vem Conveniência
Americanas and Vibra (formerly BR Distribuidora) created Vem Conveniência, a new brand for the network of convenience stores at gas stations that will integrate the BR Mania and Local stores. Each company will have a 50% stake in the new company, which has its own governance.
Vibra has experience in franchising and capillarity in its network of Petrobras flagged service stations. Americanas, in turn, operates in an integrated manner, combining physical stores, digital channels, its fintech Ame, which already offers digital payment at Petrobras gas stations.
“The food retail market trends show that proximity consumption will have an even greater relevance in the consumption routines of the population until 2030. And we believe that, with the structure of Vem, we will be able to accelerate and boost this retail, uniting the capillarity of Vibra with Americanas’ expertise and retail structure”, says Natália Cid, CEO of Vem.
