Agency will be responsible for creating institutional campaigns and initiatives promoted by the entity, including the 65-year project
iD\TBWA is the new agency of ABA (Brazilian Association of Advertisers). The agency will also be a ‘strategic partner’ of the entity. The company will be responsible for communicating events promoted by ABA, in addition to the association’s special 65th anniversary campaign, which will take place in 2024.
ABA currently has more than 1,400 brands on its list of members, including the biggest advertisers in the country. In previous years, ABA had a partner, LewLara\TBWA, a Brazilian agency founded in 1992 by Luiz Lara and Jaques Lewkowicz, which since 2008 has been part of the TBWA international network, part of the Omnicom group.
We are very happy with this partnership, especially at this time when we are designing ABA’s 65th anniversary campaign, a very important date that confirms the entity’s relevance, so we will have lots of news and with the support of iD\TBWA, We are sure that we will surprise our members and the market, said Sandra Martinelli, CEO of ABA.
J Camila M. Costa, CEO of iD\TBWA, says she recognizes the entity as a transformative agent. “By strengthening this partnership with ABA, we aim to connect even more with the real needs of advertisers, generating even more value and growth for the clients, brands and businesses we drive,” she said.
