The company also reinforces its commitments to the environment by offering sustainable media to advertisers
The digital era has brought about evolutions at an impressive speed, impacting the way we consume content and connect with brands. In this scenario of constant transformation, ShowHeroes emerges as a global force, based on an innovative approach to the market.
Through a strong commitment to studies, research and continuous investment in training its team, the company is able to identify and adapt to market trends in advance. As a result, ShowHeroes establishes itself as a pioneer and leader in one of the most sought after solutions by advertisers today: Connected TV (CTV).
With the ability to provide a platform to display targeted and interactive advertisements to consumers, ShowHeroes CTV services offer valuable options for contextualized advertising, allowing businesses to reach their audiences in a comfortable and engaging environment, with an attention rating s brand messages that even surpass open TV.
Furthermore, the company anticipates market needs and also strengthens its green media fundamentals. Through a collaboration with Scope3, a leader in carbon reduction solutions for the media and advertising sector, ShowHeroes reaffirms its global commitment to reducing the environmental impact of campaigns running across all of its digital media platforms.
The collaboration between the two companies began last year, covering some of the digital media deliveries. Now, the partnership expands to include CTV and becomes available to all customers globally.
We started before and, therefore, we learned a lot along the way, says Lilian Prado, country manager at ShowHeroes Brasil. Furthermore, the professional also highlights other important steps that reflect the advantages of the company’s pioneering spirit: We carried out the first CTV study to understand this consumer’s behavior in 2014, in partnership with Nielsen. We were also the first company in the sector to develop and deliver brand lift for advertisers in campaigns that ran Connected TV, she reflects.
Currently, ShowHeroes has practically all TV brands in its delivery portfolio for CTV, as well as partners and an exclusive team to think about innovations and new interactive formats for this medium, which is gaining relevant space in the media plans of any brand. .
ShowHeroes, always committed to creating impactful strategies for its clients, starred in a campaign with Unilever, for Dove Deodorants, which stood out in the digital advertising scene. The mission was to build awareness around the themes of self-care, self-love, skin care and beauty, with a special focus on the excellence of underarm care.
To achieve this objective, ShowHeroes, in partnership with Initiative Brasil, devised a multifaceted strategy. In addition to ensuring media placement in the company’s partner applications, two innovative approaches were developed. The first of these brought to light the L Shape frame, which provided a unique visual experience, allowing you to explore the campaign in an engaging way. The second approach marked the debut of exclusive native content from ShowHeroes Brasil, focused on underarm care.
The results of the campaign were remarkable, exceeding expectations. When analyzing CTV Native’s broadcast numbers in August, the average VTR (View-Through Rate) reached 93.58%. And the campaign continued to shine in September, maintaining an average VTR of 95.17%.
The combination of these numbers resulted in an average VTR of 94% for the period of August and September, a performance that exceeded the CTV video format benchmark by 4 percentage points, demonstrating the effectiveness of the strategy implemented by ShowHeroes. Furthermore, the campaign achieved a 100% VA (Viewability) index, confirming the visibility of the advertising messages.
The results of this campaign highlight ShowHeroes’ commitment to delivering innovative results for its clients, reinforcing its position as a leader in the digital video content creation and advertising solutions industry.
