In the “Crias do Rio” campaign, created by Play9, the network presents its new tone of voice
Bob’s announced the launch of a campaign that highlights the brand’s Rio identity, entitled “Crias do Rio”.
In the piece, created by Play9, the network presents its new tone of voice, which takes on a happier, lighter and more relaxed stance. The campaign film invites locals to join the story and, through a chat, tells interesting facts about some of the city’s icons.
“This love that also connects Play9 and Bob’s in a happy meeting of genuine Rio companies passionate about their origins. With this, we decided to overflow this pride of being born in Rio with the public, inviting them to join a fun movement that will count on several content initiatives on social media and other channels” declares Jeferson Nascimento, Director of Creative Strategy at Play9.
The first stage of the campaign will feature digital activations led by actress Clara Moneke and other Rio de Janeiro influencers who were invited to share with the public their love for the things that represent Rio de Janeiro.
“Our desire to further strengthen the bond with the locals, showing that we value our roots and that turning our eyes to where it all began continues to write this success story. We want to continue contributing to the local economy, renewing confidence after the last few years We feel part of the history of Rio de Janeiro and that is how we will continue our journey”, stated Antonio Detsi, general director of Bob’s.
