Roberta Sirota will be responsible for relationships with customers and partners, in addition to strategic business development
JCDecaux announced the arrival of its new commercial head, Roberta Sirota. With more than two decades of experience in the market, the executive assumes the position in charge of the company’s operations in São Paulo.
Led by João Binda, Roberta will lead the relationship with customers and partners, as well as strategic business development for the assets available in the region with a focus on results, innovation and technology.
The executive has extensive experience in the commercial segment, including stints in media outlets. For the last 7 years, she has served as commercial director at The Walt Disney Company and Grupo Iguatemi.
Graduated in Marketing with a Postgraduate Degree in Communication, Roberta is undertaking a Postgraduate Degree in Neuroscience and Positive Psychology at PUC SP (Pontifical Catholic University of São Paulo). In addition, the executive also has an international certification from Gallup of Strengths (GGSC), which makes her a business professional with an eye toward developing people.
