The Oliver AI Council will be made up of executives, customers, sector experts and will have a branch in Latin America
Oliver announced the creation of a Global Artificial Intelligence (AI) Council as part of its self-governance policy in the responsible use of this emerging technology in the sector.
The Oliver AI Council, comprised of leading operating executives as well as customers and other industry experts, will have the primary role of ensuring optimal use and best practices of AI and will meet monthly to review recent industry developments from points of view. technological, ethical, marketing and talent views.
Among the executives who make up the Global Council are Simon Martin, founder and chief executive of Oliver and Inside Ideas Group (IIG); Richard Stainer, CEO, IIG Global Clients; Jason Bailis, global COO at Oliver; Rodrigo Sobral, global creative director at Oliver and IIG; Peter van Jaarsveld (United Kingdom), global head of production at IIG; Rachel Hatton (United Kingdom), director of global strategy; and Amina Folarin, managing director of the UK Group.
“The Oliver AI Council was born out of the belief that we need to be very conscious of how we use this technology, from its inception, to better support our customers as it matures. With the Council, we are prepared to guide our customers on their AI journeys by helping them to understand how the technology impacts their world, what the use cases could be and how to pilot AI at all levels of operation,” said Simon Martin.
América Latina will have a local arm of the Council, led by executives such as Roberto Rodrigues, director of martech at Oliver Latam, and Guilherme Muto, development analyst at Oliver Latam’s creative automation hub.
“The process of evaluating the use of artificial intelligence goes through several screenings globally, including commercial, technical and legal, in a very careful way as this subject requires. Along with global guidelines, we will have the autonomy to make some regional decisions, functioning as an arm of the Council to help Oliver’s team in Latin America”, explained Rodrigues.
In practice, the team’s main tasks include reviewing cases and learnings to encourage education and collaboration for future policies; discussion of current issues and market developments; reviewing policies, guidelines and guidance and publishing findings as a way to support industry on their AI journeys. Additionally, the Board’s responsibilities are also the foundation of the company’s approach to how its employees and customers will use AI.
“As part of its internal governance policies, all Oliver employees must complete mandatory AI compliance training in the same way they already take other classes such as diversity and inclusion in the workplace. To date, more than 95 % of the company’s employees completed this training in artificial intelligence”, concluded Jason Bailis.
