The action, developed by Globo in partnership with CPB, aims to celebrate the brand’s current moment
Ana Maria Braga presented the program ‘Mais Voc’ with blue hair alongside Louro Man, who also joined in the fun and appeared with a topknot in the same color, this Tuesday (10).
The scene is part of an action by the Delcia brand, developed in partnership with Globo and CPB, to celebrate the moment of the margarine brand and the 2nd season of the culinary reality show “Que Delcia!”, also shown on ‘Mais Voc’.
The initiative’s proposal was to promote a fun moment for the public and bring blue in a different way, in addition to highlighting the brand’s characteristics.
“Delcia’s blue wave reached even the hair of Ana Maria and Louro Man and there is nothing better than surprising Brazil once again with an action with the brand’s face and color”, said Camille Lau, Delcia’s Marketing Director.
To make the strategy more complete, gastronomy influencers posted recipes on their social media profiles and challenged the public to let themselves be infected by the ‘Blue Wave’.
