As part of the campaign, the brand invested in actions that bring to life the two main products in the line
Tresemm began promoting the Brilho Lamelar line, presented during this year’s Beauty Fair.
As part of the campaign, the brand invested in actions that bring to life the two main products in the line, the nourishing finishing oil and the lamellar treatment serum, through artificial intelligence.
The action placed the products in some parts of São Paulo, for example, the finishing oil appeared accompanied by an advertisement on a digital clock on the streets. The treatment serum was projected onto a giant photograph on the facade of the brand’s building, on the Pinheiros waterfront, in So Paulo.
“It is essential that we use complementary formats to stand out in the face of the many advertisements that impact our consumers daily. Working with computer graphics allows us to go beyond the physical and generate conversations on social media, where we can interact with our audience”, said Juliana Potiens, marketing manager from Tresemm.
Tresemm’s strategic action aligns with the FOOH (faux out of home) trend, which integrates elements modeled in 3D.
