For life to yield more, it is not enough to plan. You need to have a partner at your side who offers options for smarter decisions. that what the PAN Bank wants to show its new brand moment, whose campaign was officially launched last Sunday (8) and features the incredible participation of Bruna Marquezine, Luciano Huck and… Artificial Intelligence.
With the help of AI, the film reconstructs Bruna’s childhood and Huck’s early adult life. In their statements for the film, the actress and the presenter say that the evolution they experienced in their careers happened alongside partners who supported them in decisive moments.
Today known worldwide and involved with the release of the film Blue Beetlein which she plays co-protagonist Jenny Kord, Bruna Marquezine began to gain the spotlight at the age of 7 starring in a soap opera on Globoa time when a career in Hollywood probably didn’t cross her mind, and she is currently approaching her 30s.
At the same time, in 1990, when he was 19 years old, Luciano Huck would certainly go unnoticed wherever he went. That was when he decided to leave law school to pursue a career as a radio presenter, and then try his luck on television. Today he fronts one of the most popular television programs in Brazil and with one of the biggest audiences, Domingo com Huck, he is certainly instantly recognized on any street in the country, and in many abroad.
The campaign reflects PAN’s new brand moment. We are ready to go beyond offering credit and be an ally to our customers, both in their daily lives and in achieving their dreams. We use AI, a tool that has been playing an important role in our business, to bring the experiences of our partners into the film. We are ready to be more and more than a bank, explains Bruno Campos, executive superintendent of Marketing at the financial institution.
The communication was signed by PAN Square, hub created by Grupo Dreamers to serve the bank, and is being broadcast across multiple media, including TV, OOH, digital, cinema and social media. The objective of the new campaign is to highlight the evolution of PAN, which has become a complete platform for banking and consumption, and also reinforce the role of technology, which helps customers save time and money. The institution’s diverse product portfolio, which goes beyond offering credit, serves customers at all times in their lives. In fact, the campaign motto Stop, think and PAN.
Bruna and Luciano have had moments in their lives when they had to stop, think and make a decision, act. And perhaps they are only the Bruna and Luciano we know today because of these moments of reflection, highlights Marcello Noronha, executive director of Creation at PAN Square.
Controlled by BTG Pactual, Banco PAN has net assets of R$7.9 billion. Focused on individuals, it acts as a complete digital platform, with the main lines of business involving bankingcredit, means of payment, insurance, investments and marketplace.
Check out the full film below.
Follow Adnews on Instagram,LinkedIneThreads. #WhereTransformationHappens
