Arrival of the professional follows the company’s expansion
In the competitive world of digital advertising, where strategies are increasingly driven by data, having an experienced and highly qualified leader makes all the difference.
Because of this, Katia Kobayachi, a personality who stands out in this scenario, has just joined as commercial manager at AdHow, a multinational Adtech with a hub of exclusive digital solutions, which serves clients such as Amazon, Burger King, and Ambev.
With a solid career full of notable achievements, she has demonstrated her talent over the years, leaving her mark in several renowned companies. Before joining AdHow, she significantly contributed to the success of companies such as Dynadmic, Cazamba, Mercado Livre and VML. In all these companies, she stood out for her ability to manage large accounts and agencies, becoming a notable reference in the advertising market.
As commercial manager, she will lead the team that works directly with clients and agencies, ensuring they get maximum value from their digital advertising strategies.
According to AdHow, Katia’s arrival follows the company’s expansion, which recorded an increase of 3x its revenue from the previous year. Our mission is to democratize access to quality media for the Brazilian market. It’s not enough to have access to thousands of tools if you don’t adapt them to the brands’ needs. What else does a marketer need to know is how, when and where their campaign is running. A basic precept, which is not followed 99% of the time. says Pedro Vinicius, co-founder and CSO of AdHow in Brazil.
AdHow is privileged to have Katia Kobayashi as part of its team, and her continuous contribution only reinforces the company’s position as a reference in the Adtech scene.
