ECOSS OOH offers agencies, planners and advertisers access to the inventory of associated exhibitors
Central de Outdoor, in partnership with Adsmovil OOH, launched the ECOSS OOH platform, which brings together data intelligence and automation solutions for static and digital advertisements.
The platform offers agencies, planners and advertisers access to the inventory of associated exhibitors, using Adsmovil OOH intelligence to consolidate ECOSS OOH as a planning, purchasing, implementation, execution and automation tool.
Furthermore, the platform also allows companies to make purchases, traditionally or programmatically, directly with Central de Outdoor member companies, without intermediation.
With ECOSS OOH, it is possible to reach the target audience more assertively and integrate quantification and qualification. Adsmovil OOH’s intelligence came to add to Central de Outdoor’s inventory and, thus, assist the Brazilian outdoor media market, as we do with similar initiatives led by Adsmovil OOH in other countries, said Marco Muoz, regional business director at Adsmovil .
The platform works with the automation of static and digital advertisements for outdoor media, standardizing the evaluation metrics for each inventory.
Through ECOSS OOH, agencies and advertisers will be able to access performance and audience data from a given point, such as how many people are impacted per month, reach and audience profile, as well as information about the point of interest, such as location, who owns the inventory, format and size available, opening hours and photograph of the location.
Central de Outdoor’s members are present throughout the country with a capillarity that seeks the integration of the planning, programming, purchasing and execution stages, now achieved through our platform, added Fabi Soriano, executive director of Central de Outdoor.
