Virau announced the launch of a campaign with more than 60 viral pages on social networks with the aim of showing the potential for viralization actions in digital communities, targeting segments proposed by customers.
In the action, which starts with a focus on Instagram, pages such as Sebastio Salgados, Marvel da Depresso, Shivao, Lugar da Fama and others, will bombard followers with the message “VIREI, VIRAU”.
“This action is a demonstration of the ability we have to design variable influence strategies, reaching well-defined communities of interest, according to the client’s preference. We can transform the way brands and communities interact with people in the digital environment, combining the speed of media with the assertiveness guaranteed by the web clusters we monitor”, said Brunna Jahn, CEO of Virau.
The action was designed based on research that showed that 95% of Brazilians between 16 and 35 years old interact with viral content, and 73% of people first get information from a meme.
“The ability to identify possible actions with exclusive collaborators, completely in tune with the buzz on social media, gives us credentials to do”, added Carlos Veras, COO of Virau.
