The agreement is part of the e-commerce strategy to get closer to young people and become a reference in sports lifestyle
Netshoes agreed to sponsor the broadcast of the Pan American Games on Caz TV, created by influencer Casimiro Miguel and LiveMode.
The platform will be the only Brazilian vehicle to broadcast the games in Santiago, Chile, live and free of charge.
This sponsorship kicks off a series of actions and prepares our brand for next year, when the Paris Olympic Games take place. It is a very relevant event, which is very connected to our purpose for the business. Sport is what moves us and we will always support it!, said Graciela Kumruian, CEO of Netshoes.
The strategy is in line with the company’s search for proximity to young people, with the intention of also being a reference in sports lifestyle, in addition to being the first time that sports e-commerce will sponsor a broadcast of the Pan American Games and the debut of brand on a sports streaming channel.
Casimiro has absolute magnetism with teenagers and young adults, heavy internet users, and we want to connect with this audience too, so that they get to know Netshoes., added the CEO.
The broadcast of the Pan American Games, on Caz TV, starts on October 20th and runs until November 5th.
