Action has a digital strategy, developments in actions with creators and OOH media
Signed by Galeria, the new McDonald’s campaign features McCrispy Chicken Elite. The action seeks to explore the duality between the spicy and the sweet of the sandwich.
The film, produced by Czar and Punch, which will be broadcast on open and closed TV, shows several enigmas emblematic of humanity in which thinkers, philosophers and scientists try to understand the flavor of the Honey & Fire sauce at the launch, and reaching the conclusion that “they only know who know nothing”, the only certainty is a delight.
The campaign also features a digital strategy, developments in actions with content creators on social networks, such as TikTok and Instagram, as well as pieces on OOH media.
“Instead of trying to explain a sauce that has spicy nuances with sweet touches, we decided to look for a fun way to challenge people to discover this new flavor and decipher this delicious enigma for themselves”, says Guzera, creative director at Galeria.
