The actor will have the mission of interacting with the public to hear the best stories involving the “enemy breath”
Listerine is present on Avenida Paulista, in So Paulo, with an action in front of Hospital Santa Catarina that invites people to try to guess the new flavor of the mouthwash.
As part of the action, the brand will take actor Bruno Gagliasso to the activation site this Sunday (15th), at 11am, for interviews with the public who are present and willing to participate.
Bruno will have the mission of interacting with the public to hear the best stories involving the enemy breath that disrupted the list, and the best narratives from the audience will compete for prizes.
Dynamics is a proposal from the brand to raise awareness about the importance of daily use of mouthwashes, which help with complete oral cleaning.
