The agency will be responsible for the brand’s integrated communication, alongside Beta Hub
Bauducco chose Galeria to be its new advertising agency in Brazil. With this partnership, the agency will be responsible for the brand’s integrated communication, alongside Beta Hub.
“The achievement of a brand that is so affectionate and present in the daily lives of Brazilians is quite significant for the agency’s history. We are extremely grateful for the trust and recognition of our work and, also, for the challenge received to take care of the communication of a Brazilian food brand of such relevance, generating and activating countless possibilities for connections and dialogues between Bauducco and consumers”, stated Eduardo Simon, CEO and founding partner of Galeria.
The change is part of the brand’s new identity and behavior. “This change is part of a strategic movement that we started a few years ago to accelerate the process of making Bauducco more contemporary, strengthening its cultural relevance and emotional connection with Brazilians. Our goal is to consolidate ourselves as one of the main lovebrands in the country. To achieve this, we need to get even closer to the young public, without distancing ourselves from who we are. And we are sure that the Gallery will support us on this exciting journey”, added Andr Britto, Bauducco’s CMO.
