Viva o Dia do Médico campaign dedicated to the date celebrated annually on October 18
Afya has just launched its new campaign ‘Long Live Doctor’s Day’, dedicated to the date celebrated annually on October 18th. Signed by the Lpis Raro agency, the film “Datas” brings together seven real people, from different origins and stories who, together, remember something in common: memories in which a doctor was the protagonist for changing their lives.
Afya accompanies doctors throughout their journey, and this campaign aims to generate empathy, recognition and support for doctors who dedicate their lives to improving other lives. Everyone has a story, a moment marked in their memory that involves a doctor: the arrival of a baby, a change in cycle, a healing process, or even a new lifestyle. The doctor is always there, says Renata Cecco, marketing director at Afya.
Using #AfyaMedicalDay, Afya also invites people to tell their stories on social media, celebrating an event to honor the doctors who were important in each person’s life.