Danilo Moura will be in charge of the new department
MField has revamped the creation area, which will now be called the creation and content hub. At the head of the structure, as head of creation and content, will be Danilo Moura, who has worked at WMcCann, Suno, Maurício de Sousa Produções and Adventures.
“We believe in the power of content as a link between the brand and the influencer. Content that reinvents itself and breaks formats to bring even more visibility, engagement and results to the brand’s message within campaigns and activations in this market of influence”, says Danilo.
According to Gabriel Lima, COO of MField, the new format does not separate the areas of creation and strategy.
“Content has always been the keyword at MField. The structuring of the content creation team only reinforces our commitment to influencer marketing,” he said.