New visual applications were developed over three years
In celebration of the brand’s 70th anniversary, JBS presented a new visual identity to the market, which seeks to reflect the growth journey of the company that was born in 1953. The change not only represents this trajectory, but also encompasses its vision of the future.
We have evolved a lot, especially in the last decade, so it is natural that our brand evolves too, highlights Gilberto Tomazoni, Global CEO of JBS.
Starting this Monday (16), anyone who passes by the company’s headquarters in the capital of São Paulo will be able to see the changes in all visual applications, developed over three years by the executive director of corporate affairs and the marketing department JBS global network, in partnership with FutureBrand.
The traditional three letters of the company name are still present, but the writing has been modernized, as has the symbol that accompanies them. In the future, all JBS units in Brazil and around the world and the group’s product lines will also receive the application of the new concept.
It was necessary to delve deeply into JBS’s trajectory to broaden our creative vision and design the strategies that will encompass the Company’s aspirations for the future. The result is a brand evolution that further strengthens the experience around a purpose: feeding those who feed the world, says Ewerton Mokarzel, CEO and partner of FutureBrand São Paulo.
The visual identity features the letters J, B and S and the beginning of the parentheses in a solid blue tone, which seeks to represent the company’s strength to its partners, employees and other stakeholders. Along the movement of the parentheses, other shades of blue are inserted, which symbolize the proteins and geographies in which JBS is present. Green represents the company’s commitment to environmental, social, operational and economic sustainability. We decided that the colors would represent our commitment to our culture and values, our social and environmental responsibility, and the eternal search for excellence in everything we do, says Tomazoni.
