The campaign, created by David, brings the concept of fire to present the pieces
Fila and Burger King have teamed up to present a collection inspired by the urban lifestyle, with the concept of “Grelhado no Fogo”.
The campaign that marks the launch of the collection was created by David and brings the concept of fire into a narrative in which a character seeks, through new experiments, to transform the Whopper snack into pieces.
“We managed to translate BK’s fire, in a fun and stylish way, into every detail of the collection we developed together with Fila. We want to continue surprising our consumers in a creative way, taking our brand to the hearts of the young public”, said Juliana Cury, vice president of marketing and sales at ZAMP, master franchisee for the Burger King and Popeyes brands in Brazil.
The chain’s debut on the catwalk features pieces that reflect the brands’ characteristics and features the FX-33 sneaker as its protagonist, inspired by basketball sneakers and with a mix of colors that combine the companies’ palettes, with orange and brown from BK. and Fila’s off-white.
Other highlights of the collab are the tazo label on the shoelace, which has details in cracked leather and a texture that simulates the fast food chain’s grill, and a removable flag that allows the model to be customized. In addition to sneakers, the collection also includes a cap, bucket hat, socks and a shoulder bag.
“We are excited about the launch of the Fila x Burger King collab and I believe it is one of the most striking in recent times. We managed to unite, in a creative and original way, two iconic brands and develop exclusive products that combine characteristic elements of two great stories”, said Adriana Magalhes David, head of Marketing at Fila Brasil.
