The campaign, developed by Cafehyna, features Nebacetin Baby creams and the brand’s new mascots
Nebacetin expanded its territory into the children’s diaper rash category with the launch of Nebacetin Baby, a complete line for diaper rash care.
With formulas that combine Zinc xoxide, Dexpanthenol and Calndula Extract, the line comes with two creams, one for each time of diaper change, namely Nebacetin Baby Preveno and Nebacetin Baby Regenerao.
The launch includes an advertising campaign, developed by Cafehyna, which shows the brand’s new mascots explaining how the creams can help with baby’s skin care.
“The launch campaign shares a super true insight into the support network that every mother or father needs when they have a new child at home. The creative idea plays with our beastly mascot duo to help protect and regenerate the baby’s skin. baby”, explained Carla Dias Araujo, Director of Marketing and Communications at Cafehyna.
The campaign is the kickoff for several digital activations that aim to reinforce the brand’s trust and tradition, while at the same time reinforcing the brand’s role in being an ally in caring for Brazilian families.
