The global campaign was adapted for a Brazilian version and has the creative vision of AlmapBBDO and Index Conectada
Smirnoff announced the launch of its new campaign “Our vibe we do”, starring the singer Iza.
The campaign’s global film, which premiered in Times Square, New York, was adapted into a Brazilian version and features the creative vision of AlmapBBDO and Index Conectada. During the scenes, the singer is accompanied by her dancers and highlights the strength of the collective.
In addition to the video, the brand also presented its new positioning. “They are trendsetters, who believe in the power of the collective and know that the more diverse our world is, the better things get. They are true ‘vibe transformers’, who change the vibration of the places they visit and understand the power of the word’ ns'”, said Paula Lopes, head of White Spirits at Diageo.
The campaign is broadcast on digital media, OOH and on Smirnoff Brasil’s social networks, with the support of the brand’s team of influencers, made up of names such as Mc Carol, Dan Mendes, Klebio Damas and drag queen Bianca Dellafancy.
“We believe that when different people and perspectives come together, the result is truly unique. We want to be the drink that raises the vibration of moments and makes everything even more special”, concluded the executive.