The Regional Council of Medicine of São Paulo (Cremesp) announced the launch of a campaign that celebrates Doctor’s Day, celebrated this Wednesday (18), and reinforces the importance of the doctor as an irreplaceable professional.
The film, created by Brick, shows a flight attendant looking for a doctor among the passengers to deal with an emergency situation, but calls on other professionals, such as a physicist, an advertiser and even a ping pong champion.
At the end, the video presents the concept behind the piece, “Every profession is important. But there are times when you’re just a doctor.”
In addition to the film, the campaign includes spots, print and online media. “The campaign has a light and relaxed tone that manages to speak not only to the medical profession, but to the entire population that is also part of the campaign’s audience”, stated Danilo Percu, partner-director of media at Brick.
