Gabriel Hernandes will lead the department responsible for offering the company’s content solutions
ShowHeroes announced new leadership in Brazil in the area of partnerships and relationships with publishers. Gabriel Hernandes arrives to take over as director of business development supply & partnership, reporting directly to country manager Lilian Prado.
The department that is now led by Hernandes is responsible for offering the company’s content solutions, such as the player for live broadcasts, materials created by ShowHeroes Studios and other tools that publishers need or can use to monetize their content, such as Monetize .
“Hernandes arrives with the mission of further strengthening our relationship with publishers, an extremely strategic pillar in the digital segment. I consider this area one of the most important for ShowHeroes, as it is why we guarantee that our customers’ messages are in a safe environment , interesting and of quality. That’s why we value this interface with the media like no other company in the sector”, stated Lilian Prado.
Gabriel Hernandes graduated in Marketing from Anhembi Morumbi and has worked in the digital market since 2009, where he started as an intern at Yahoo! Brazil. After a stint at Zanox (now Awin), where he worked as an account manager, he returned to Yahoo! as Latam partnerships manager.
In 2016, he went to Criteo as business development manager and, the following year, to Taboola, as a sales manager focused on publishers. His last experience before arriving at ShowHeroes was at Teads, where he worked for four years as head of publishing.
“The interface with publishers is extremely strategic within ShowHeroes today, as it is the area that helps content producers and media outlets to monetize and create revenue with the help of advertising in online media, whether desktop, mobile or on Connected TV”, explained Hernandes.
