The Baleia Jubarte project is signed by Ogilvy
In an OOH action, held at Guarulhos airport, in So Paulo, Petrobras placed a 3D humpback whale to reinforce the project that bears the animal’s name. The Humpback Whale project aims to emphasize the studies and protection of the remaining population of humpback whales in Brazil.
To highlight the message, the creative concept of JCDecaux Brasil’s Deep Iconic 3D panels was set against the bottom of the ocean and transports the audience to the natural habitat of Humpback whales.
The telephones will be displayed throughout the lobby of Cumbica airport and at Guarulhos airport (GRU), in Terminal 3.
Created by the Ogilvy agency and signed by tagline “Brazil is Our Energy”, the creative that provides a unique and immersive experience is being shown at 3D Deep Iconic by JCDecaux, the world leader in out of home. The panels will be broadcast monthly and will be available until the 26th.
“Using different media and 3D technology to publicize such important initiatives in relation to environmental conservation in which our client is involved was a lot of fun and the result was surprising”, said Eduardo Doss, creative director at Ogilvy Brasil