RaiaDrogasil reinforces the democratization of products in a new campaign

Signed by McCann Health Brasil, the communication features singer Ti and influencer Gabriela Prioli

RD-RaiaDrogasil’s own brand, Needs Baby presented the ‘Cada Hora Hora’ campaign, developed by McCann Health Brasil.

The action is driven by the voice of singer Ti and features the participation of influencer Gabriela Prioli, who has been dealing with the latest developments in motherhood for around eight months.

The product references the importance of each moment with babies and their specific needs, highlighting the variety of products that need to be easily in the hands of parents and caregivers.