Episodes narrate the transformation of Brazilian advertising production over the last five decades
Apro (Brazilian Association for the Production of Audiovisual Works) launched, this Thursday (19), the podcast series in celebration of the entity’s 50th anniversary.
With a campaign created by Ampfy, the project presents in ten episodes the transformation of Brazilian advertising production, told from the perspective of the professionals who were part of this story.
With weekly episodes, the season featured the participation of more than 30 guests. Among the names, in the order of release of each content, are: Fbio Barbosa Dias, Rosa Jonas, Laerte Agnelli, Andrs Bukowinski, Washington Olivetto, Carlos Moreno, Fernando Meirelles, Ruy Lindenberg, Magy Imoberdorf, among others.
With Marianna Souza, executive president of Apro, as host, the podcast seeks to promote an encounter with the memory of Brazilian advertising, reinforcing how the market has transformed and reinvented itself over the years.
“As we told this story, with all its creative, aesthetic, technological evolution, and social and behavioral transformations of Brazilians, we realized how unique and pioneering Brazilian advertising is,” he said.
