Company has more than 450 hotels in the Americas; achievement occurred through competition
Through competition, AlmapBBDO became the new owner of the Accor Group account, a hotel chain that has more than 450 hotels in the Americas. From now on, the agency will act as a hub for the Americas, through an operation full service from divided, in addition to the ALL Accor Live Limitless reservations and experiences platform.
Account integration and configuration are scheduled to begin the planning process in this last quarter of 2023, with full operation scheduled for January 2024.
According to the agency, the scope of work will include services ranging from strategic communication planning to the development of institutional campaigns, in addition to data analysis.
“Adding our creative culture and a full range of services to Accor’s innovative vision is a challenge that we embrace with enthusiasm. And also, with enormous responsibility, since the partnership will cover all markets in the Americas. We are happy to receive this gift Dear new guest here at the agency”, said Filipe Bartholomeu, president and CEO of AlmapBBDO.
