The agreement will include actions ranging from the visibility of the use of the brand on the company’s products to the sponsorship of Brazilian athletes
Kraft Heinz Brasil signed a sponsorship contract with the Brazilian Olympic Committee (COB) with the aim of promoting the sport. The agreement will be valid until the end of 2028 and will begin at the Pan American Games in Santiago, Chile, which will be held between October 20th and November 5th this year.
The Hemmer brand, recently acquired by the company, will be the highlight of the operation and will be at the forefront of the sponsorship that will include actions ranging from the visibility of the use of the licensed brand in the company’s products to the sponsorship of two Brazilian Olympic athletes. The Heinz and Quero brands will also be present.
“This company movement takes place at a strategic moment, when we aim to make a difference in people’s lives. We know how much sport is an agent of social transformation in our country, with great power of inclusion, we have the opportunity to leave a great legacy through our brands. All of this aligned with our values”, said Fernando Rosa, CEO of Kraft Heinz in Brazil.
With the initiative, the company aims to integrate and generate visibility for high-impact actions, in addition to getting involved in discussions and issues relevant to society, such as education, sport and culture.
“Adding brands that are part of the Kraft Heinz portfolio in Brazil, such as Hemmer, Heinz and Quero, to the group of sponsoring brands of the Brazilian Olympic Committee is a source of great pride, joy and responsibility. Through this union we will be able to increase and excite this connection, through the values of Olympism and our initiatives, integrating athletes, practitioners and fans of Olympic sports in Brazil”, added Gustavo Herbetta, COB’s Marketing Director.
