Brand presents details of the travel and opening ceremony uniforms that were worn by athletes in Santiago
With a focus on reinforcing its trajectory of encouraging sport, Riachuelo announced its continued sponsorship of the Brazilian Olympic Committee (COB), which began at the Tokyo Olympic Games in 2020.
The Brazilian’s passion, the connection between people and sport as a tool for impetus, inclusion and social development are the main reasons that led Riachuelo to build a path of support for the segment. We are very happy and honored to dress Team Brasil in Santiago, comments Constanza Pedrassani, head of style at Riachuelo.
With the start of the Pan American Games, the brand said that the main characteristic of the pieces is the return to symbols of Brazilianness. Translated as an invitation to the botanical universe, the uniforms feature a mix of foliage as their main print along with illustrations that refer to Brazilian forests.
As the official fashion brand of the COB, in addition to the Pan American Games in Chile, Riachuelo will also provide the opening ceremony and travel uniforms for the athletes qualified for the Paris Olympic Games, which will take place in July 2024.
“We believe that only Riachuelo, a Brazilian brand, made by Brazilians for Brazilians, would be able to unite these two noble values together with COB and our athletes. Our main objective is to develop products with conscience, purpose and responsibility, and, more than that, continue supporting our country and the people who make Brazil reach more and more new spaces”, comments Camila de Paula Souza, style manager at Riachuelo.