Demand for branding projects increases to meet brands’ needs
The gacha agency Nirin was founded by Daniel Skowronsky in 2020 and has already added design and brand consultancy projects for Azaleia, Shopping Casapark, Chevrolet, Grendha, Lovin Wine, Plaenge, RBS Ventures, Syngenta Brasil, Hertom Guitars and SIM Rede de Postos, in addition to of startups. More than 120 branding jobs have already been carried out in these three years.
The difference lies in our ability to understand a brand’s problem and point out a strategic and creative solution with great precision, emphasizes Skowronsky, responsible for the strategic delivery and expansion of the branding company in the national market.
With offices in São Paulo and Porto Alegre, Nirin works with a proprietary methodology based on strategy, identity and brand impact. The canned wine startup Lovin Wine, which stands out for being a native digital player with vertical businesses, is one of the cases presented by the agency. We joined the company through our branding for equity model, in which we receive shares in society in exchange for our strategic and creative intelligence, explains Skowronsky.
The development of the branding strategy considers the business positioning, naming, identity, experience at the point of sale and digital content. Founded in 2020, Lovin Wine built its reputation by attracting investors and expanded its presence to more than two thousand points of sale in the Po de Acar, Zona Sul, Natural da Terra, Mabo, St. March, iFood, Z Delivery and Sams Club.
Lovin has become the leading brand in the category with the largest number of followers on Instagram in the country, celebrates the founding partner and CEO of Nirin. Recently, the Campari Group entered into a strategic collaboration with the brand for the sale of Aperol Spritz with the Aperol and Lovin Wine kit.
In its last investment round, the startup was valued at R$35 million. We believe that the demand for branding projects will increase even more in the coming years to meet brands’ need to align their narratives and keep up with the rapid changes in the world, being a promising opportunity for young talents, indicates Skowronsky.
Read the full article in the October 23, 2023 edition
