What do consumers want from your brand? Engagement. More than having access to the best products and services on the market, people wait for narratives that connect to their lifestyle and wait for positions that are linked to what they believe. In this scenario, marketing is responsible for creating this brand experience, paying attention to the public’s constant changes in interest and adapting strategies to meet customers where they are, instead of attracting them to where the brand is, as was done in the past. . This new marketing model explains the arrival of companies in territories that were not as explored, such as sport. And they are here to stay.
For this reason, Grupo SBF, the biggest name in the Brazilian sports market, is promoting Sports, Brands & Connections this week, an event that promises to shake up the structures of the sports advertising market. The meeting, which will be held this Wednesday (25) at Arena Centauro, located in Parque Ibirapuera, in So Paulo (SP), aims to present and highlight the impact of the Group’s business units, in addition to mapping the best opportunities for brands in the 2024 sports scene, provide high-level business and networking.
The SBF Group is an ecosystem focused on the experience of the amateur, professional or occasional athlete, who seeks sport for well-being, fun or lifestyle. Composed of Centauro, the largest multi-brand sports retailer in Latin America; Fisia, responsible for the official distribution of the most desired sports brand in Brazil, Nike; FitDance, a reference in the world of dance and creator of the largest dance community in the world; NWB, the largest producer of sports content on the internet and leader in football; OneFan, exponent in the fan engagement market; and X3M, one of the giants in live media and sports experiences, with major sporting events in its portfolio. The Group continues to expand and seeks to be a reference for those passionate about sport and its power to transform lives.
With this know-how in its signature, Sports, Brands & Connections will bring together agencies, brands, leaders, influencers, athletes and advertisers to present the solutions, differences and strength that the sports ecosystem forms when it executes parallel or combined actions.
At the event, Grupo SBF will also talk about the Consumer Journey, the challenges of connecting with the audience and the multichannel and multiformat possibilities. Sport connects with consumers through passion, identification, culture, entertainment and lifestyle, making the event a meeting point for various tribes and an ecosystem full of opportunities.
This first edition of Sports, Brands & Connections will be closed to guests, and you must secure your place using the link Get ready for a revolution in sports marketing and join us!
Serbian
Sports, Brands & Connections
October 25, 2023
starting at 9am
Centauro Arena, Ibirapuera Park | Av. Pedro lvares Cabral, s/n, Porto 4, Vila Mariana So Paulo (SP)
