Brands unite in collection of sensory clothing with smells and textures
Danoninho and Malwee Kids believe that clothing, food and attitude, together, can support caregivers and the development of children on their journeys of healthy growth.
With this in mind, the brands come together in a collab of sensory children’s clothing, with smells, textures and aromas, which seeks to stimulate children’s self-expression and autonomy through the act of dressing, in addition to exercising their senses.
According to Marcely Kamchen Gorges, director of children’s brands at Malwee Group, celebrating the brands’ anniversary with this new collab only reinforces the synergy of both in proposing solutions through education and support for caregivers in the daily challenge of raising and developing happy and healthy children. “Dressing occupies an important place in child development, stimulating expression, autonomy, the construction of identity and can also support other daily challenges for caregivers such as responsible nutrition. We work every day to design clothes that meet the demands of children to play , get dirty, discover and express yourself”, he states.
“Danoninho’s 50 years are becoming history and we are closing with a flourish by launching this collab with Malwee Kids. Autonomy for healthy growth is in our DNA and we do this historically through our packaging, textures and lots of fun. Now, in our 50th year, we are expanding into a collab with clothes that will help caregivers encourage children to dress themselves so that they can develop independently and by playing”, comments Ana Carolina Assis, head of marketing for kids, masterbrand and indulgence at Danone .
