We see the need to expand the universe of brands
Rolling Stone Brasil and the construction company and developer Poti Juniors will invest between R$250 million and R$300 million to build a residential building in the city of Porto Belo (SC), the first to bear the name of the brand, an icon of pop culture. With 240 apartments distributed over 37 floors, the Rolling Stone Building will begin construction in 2023. The work should be completed in three years and the average cost of each unit is R$1 million.
We see the need to expand the brand’s universe and experience, offering solutions that go beyond journalism, comments Lus Maluf, publisher of Rolling Stone Brasil. The building will house two recording and musical rehearsal studios, a leisure area with themed pubs, coworking, automated grocery store, fireplace, beauty salon, gym, pickeball court, swimming pool and party room.
The environments combine the New York climate with avant-garde architecture and innovations in sound and design. Music, creativity and artistic expression embrace common spaces, reinforcing the typical attributes of the publication. an opportunity to innovate the way we engage the brand with consumers, highlights Maluf.
Located in one of the cities with the highest real estate appreciation in the country, the development inaugurates a new concept in the luxury market on the coast of Santa Catarina, built by Poti, founded by Altair Agostinho Bartolomei Junior 28 years ago. The project is in partnership with the architecture and engineering company RS Concept and the architecture and interior design firms Joia Brgamo and Volke Design, in addition to Caras and KS Mdia. The plan is to replicate the initiative in other regions of Brazil in the coming years.
The plan paves the way for other investments. The launch of products alluding to the publication is one of them. We are forming a partnership with a coffee manufacturer, which needs to be strong and electrifying, like the brand, Maluf anticipates. Rolling Stone will be responsible for the distribution, sale and advertising of the negotiated items, upon payment of royalties.
Read the full article in the October 23, 2023 edition