New campaign seeks to reinforce the brand and agility when it comes to information
Globo has just announced a new campaign with the motto “globo.com everything you want” and a “gum” jingle. The action seeks to reinforce the brand of Globo’s digital product, its plurality of content and agile DNA when it comes to news and information.
The momentum of the campaign is further reinforced by recent data from Comscore, published in September 2023, which points to the brand as the leader in access, reaching more than 171 million visits per month – an average of 16.3 per user.
“The proposal to bring the message in jingle, complete with illustrations on the approaches to the most varied themes, is aligned with the portal’s dynamic tone and reflects the characteristics rooted in more than 23 years of history. With a vast team of specialists , the portal has always been committed to offering quality, precise information that the public wants, seeks and is interested in, through curation attentive to what is most relevant in everyday life”, adds Marcela Amaral, Head of globo.com .
There are three films, distributed on TV and in the digital environment, that portray how the globo.com website offers all the diversity of content from the more than 40 brands of Grupo Globo.
