The campaign, created by DM9, aims to reinforce combinations with the product to improve consumers’ daily lives
Vigor started the campaign Everything that tastes better gets better with Requeijo Vigor, which aims to use good humor to reinforce the way in which the brand’s cream cheese offers combinations to improve consumers’ daily lives.
The piece, created by DM9, shows different foods, such as pizza, coxinha, bread on the grill, guava paste and pasta with the aim of showing how the product is capable of elevating the flavor of meals.
We are very optimistic about this campaign, as this robust strategy is the milestone in our resumption of communications regarding Requeijo Vigor. We want to continue building this relevance, communicating in an increasingly spontaneous and close way to our consumers, said Rodrigo Andrade, Marketing Manager at Vigor.
The media strategy includes a film of 30 and 12 pills of 6 each, in addition to a layette for the digital environment, with investment in social networks, such as Instagram, Facebook and YouTube, material for residential OOH, in addition to screens in markets and display media banners.
The campaign brings a very simple idea based on one truth: that most Brazilians add cream cheese to any type of food to enhance the flavor. From there came the concept ‘everything tastes better with Vigor cream cheese’. And, to connect even more with reality, we have a media strategy segmented by time, in which the dishes shown are in tune with consumption situations at that specific moment, such as breakfast, lunch and afternoon snacks, added Nina Lucato, Executive Creative Director at DM9.
