The competition briefs include ideas from brands such as Adobe, Airbnb, Bumble, Coca-Cola, Kraft Heinz, Nandos, Universal Music and others
D&AD presented the briefs for the 2024 New Blood Awards. The awards invited emerging creatives to respond to ideas defined by brands such as Adobe, Airbnb, Bumble, Coca-Cola, Kraft Heinz, Nandos, Universal Music and others.
The announcement was marked by the launch of the “D&AD x Protein Future Creatives Report 2023”, which brought together dialogues between new creatives, the industry and education in a document co-created with the Protein Agency that aims to point out ways for the next generation to enter the Marketplace.
This year’s briefs include Airbnb asking for ways to transform digital connections into meaningful real-life experiences; Coca-Cola considering how to create connections with Generation Z; Durex wanting to break down barriers to sexual freedom and the Fossil Fuel Non-Proliferation Treaty trying to create a banner of hope for the planet.
As the winner of a New Blood Yellow Pencil in 1998, I can assure you that this competition is an incredible opportunity for young creatives to get their work seen by the industry’s top creatives. “This year, taking on the role of president of D&AD, my mission is to help the awards show discover and develop talent from all walks of life who, like me, could never have imagined they could succeed in this industry,” said Jack Renwick, new president of D&AD. for 2023/24 and creative director at Jack Renwick Studio.
