Casas Bahia rescues customers’ affectionate memories

New campaign celebrates more than 70 years of the brand

The Casas Bahia brand celebrates more than 70 years with a new campaign. In celebration, the retailer brings back affectionate memories of real customers like Fabrcio and Mrcio, and reinforces the connection with Brazilians.

The campaign is being broadcast on open TV and on the brand’s social networks.

Just like Fabrcio and Mrcio, every Brazilian has a story with the brand. To celebrate these more than 70 years of history, we gave a voice to beloved customers who remember Casas Bahia in their hearts. It’s worth watching and getting excited with us, comments Vivian Zwir, marketing director Grupo Casas Bahia.